The Simply Smarter Blog

How to Build Your Brand with Content Marketing

Naeran Rubio /




Today’s consumers don’t like being sold to. We are bombarded by targeted ads so much so that we immediately put up our guard. We don’t trust what we are told and typically ignore the barrage of sales messages we get every day. So, what is a business owner to do? The solution is content marketing, which with a little effort and some creativity can effectively attract, nurture and retain customers without breaking the bank.

5 Ways to Improve Company Culture in the Hybrid Workplace

Louis Costantini /

 

According to a recent study, only 29% of surveyed employees want to be back in the office full-time, and 56% would quit or look for a new job that offers flexibility when they work.

Since the beginning of the pandemic, the landscape in which we work has forever changed. When companies were forced to operate remotely, many employees across the globe got a taste of what it was like to work from home full-time. Now, many organizations are choosing to operate with a hybrid workforce as a permanent solution to reduce costs and adapt to their employees' needs.

Yet, despite the benefits of a hybrid work environment, the way employees see culture and how organizations build it is evolving. With a dispersed workforce, it's essentially harder for organizations to connect with their people to create a unified cultural experience. In this blog post, we discuss five ways to build culture in a hybrid work environment to help your organization overcome challenges from a physically dispersed workforce.

Leadership Q&A: Shane Coffey Talks Device Security and What Keeps Him Grounded

Naeran Rubio /

At Sharp, we’re always looking for ways to help you think “simply smarter.” So we thought it would be a great idea to feature our leaders on the Simply Smarter blog to get an inside look at what they are working on and their views on the office technology space at large, while learning some fun facts about them too! Today, we’re interviewing Shane Coffey, vice president, product management. We hope you enjoy getting to know Shane!